AlphaTheta brings the noise to Supercars with Jones Toyota GR Supra
AlphaTheta is set to make some noise as they partner with Brad Jones Racing and Macauley Jones for select rounds of the 2026 Supercars Championship.
The AlphaTheta Toyota GR Supra breaks cover today, unveiling a bold, re-invented look that will hit the grid at Sydney Motorsport Park and the Australian Grand Prix.
The Supercar is impossible to miss with bold blue and purple paint strokes flowing across the sculpted lines of the Supra.
A crisp white base amplifies the vibrant colours, making every curve of the AlphaTheta car stand out.
As the company driving the future of DJ technology, AlphaTheta is building on the trusted legacy of Pioneer DJ — created by DJs, forDJs — while embracing new opportunities to connect with fans in unexpected ways, including motorsport.
The car’s eye-catching wrap was produced using 3M films, with panels and chassis prepared using PPG paints, ensuring the Supra looks as sharp up close as it does at speed.
Jands and its associated brands will feature on the #96 Supra across five rounds of the 2026 season: Sydney, the Australian Grand Prix, Townsville, The Bend and the Gold Coast.
Macauley Jones will take the wheel of the #96 AlphaTheta Supra on Wednesday at the official Supercars test day at Sydney Motorsport Park, ahead of the season-opening round this weekend (February 20–22).
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Macauley Jones
Supercar driver, #96 AlphaThera GR Supra
“I’ve seen every stage of this process from the first discussions with Toyota, announcing the partnership, right through to building the car. It’s been a long journey to get here but seeing the finished product makes it completely worth the wait.
“It’s a sick-looking car and once you add the AlphaTheta colours it takes it to another level.
“Racing the Supra is a huge moment not just for me, but for Brad Jones Racing, Supercars, and the sport as a whole. It’s going to feel different lining up on the grid this weekend, and I’ll need to make a few adjustments, but I honestly can’t wait.”
Phil Muffet
CEO and Managing Director at Jands
“There’s a natural synergy in seeing AlphaTheta aligned with Toyota on the Supercars grid. Both brands share Japanese heritage, a deep commitment to engineering excellence, and a relentless focus on performance and unlocking potential, whether behind the traditional decks or on the track.
“Supercars gives AlphaTheta a unique opportunity to reach the next generation of creators and musicians - audiences who may not discover music technology through traditional channels but connect through motorsport, culture and lifestyle. That crossover is incredibly powerful for us.”
“This partnership is about performance, culture and connection - taking AlphaTheta beyond the musical creatives and the DJ booth and placing it at the centre of one of Australia’s most dynamic sporting stages.”
About AlphaTheta Corporation
AlphaTheta Corporation’s mission is “One Through Music.” The company strives to make meaningful contributions to the world through innovative technology, high-quality audio equipment, software, and services, while fostering strong connections within the music community. Originally established in 1994 as a division of Pioneer Corporation, AlphaTheta’s core DJ business has been instrumental in shaping and advancing global dance music and DJ culture.
In 2015, the business became independent under the name Pioneer DJ Corporation. With aspirations for broader growth, it rebranded as AlphaTheta Corporation in 2020. By 2024, products bearing the AlphaTheta name began to launch, reflecting the company’s commitment to carry forward the trust and expertise it has built over decades. Leveraging its technical knowledge and design excellence, AlphaTheta aims to continue evolving, offering value in fresh, playful, and unexpected ways that expand the possibilities of music technology.
Innovation lies at the core of AlphaTheta’s identity. The company is dedicated to ongoing evolution and to being an essential part of society by meeting the diverse needs of its customers. AlphaTheta Corporation’s portfolio includes well-known brands such as AlphaTheta, Pioneer DJ, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO. It operates as part of the Noritsu Koki Group (TSE:7744).
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About Jands
Jands (www.jands.com.au), established in 1970, has been at the forefront of distributing world-class audio, video, lighting, control, and broadcasting solutions in Australia for over 50 years. Based in Mascot, Sydney, Jands employs a dynamic team of over 100 professionals and maintains a robust presence throughout Australia and New Zealand. Renowned for their commitment to excellence, integrity, and professionalism, Jands delivers innovative, tailor-made solutions that meet the unique needs of their customers, and exceptional support to the entertainment, corporate, and installation markets.